Growing up in Jūrmala shaped everything. Those flat coastal
paths weren't just where I rode my bike—they were where I
learned that the simplest routes could be the most beautiful. By
the time I finished my Sports Pedagogy degree at the University
of Latvia in 2008, I'd spent years exploring those routes,
understanding their rhythms, their challenges, and their
potential.
I started as a general fitness trainer. But something felt
incomplete. I kept noticing the same pattern: older adults
wanted to cycle, but most programs weren't designed for them.
They needed different guidance, different pacing, different
terrain considerations. In 2012, that observation became a
turning point.
I decided to specialize entirely in senior cycling instruction.
It meant learning everything from scratch—not just how to teach,
but how to teach people whose bodies respond differently, whose
confidence needed rebuilding, whose lives had been shaped by
decades away from bikes. The flat coastal terrain I'd grown up
with suddenly made sense as the perfect training ground.
Over the past 14 years, I've led over 800 guided rides along the
Riga-Jūrmala corridor and Vidzeme seaside routes. I've mapped
every section, identified the safest intersections, timed the
pace to match my participants' needs. What I've learned is this:
age doesn't end adventure. It just means adjusting the
parameters. And that's exactly what I do.